Co-founded by two passionate mothers, Jeel Shah and Nehali Garg, Pop the Plot is their first initiative towards engaging story-building activities.

Every great story deserves a world just as vivid as the imagination behind it—and that’s where Jeel Shah comes in! As the graphic designer and co-founder of Eureka Elements, she brings stories to life through stunning visuals and playful design. 

With a background in Gradation in Product Design, and running her own venture Ideas Inside, specializing in brand building, packaging and product design for the past 10 years, Jeel ensures that every element of their product Pop the Plot—from the game cards to workshop materials—feels engaging, immersive, and inspiring.

A great story needs both imagination and structure, and that’s exactly what Nehali Garg brings to Eureka Elements. As a seasoned finance professional and co-founder, she combines analytical thinking with a passion for creative storytelling, ensuring that every piece of content is engaging, well-crafted, and thoughtfully designed.

With expertise of two decades across organizations like JPMorgan, MSCI and Apollo Global Management, Nehali plays a vital role in developing story-building content, game mechanics, and interactive challenges. This unique blend of strategy and creativity ensures that Pop the Plot remains both fun and thoughtfully structured, offering players an immersive storytelling experience.